Many organizations have content marketing strategies that involve Facebook. These strategies include running multiple Facebook ad accounts in order to deliver ads to the same audience multiple times. So how do you effectively run multiple Facebook ad campaigns and make sure you don’t get banned?
Different Types of Facebook Ads to Focus on:
Before you start creating multiple ads on Facebook, it’s crucial to understand the different types of ad campaigns. Here’s a breakdown of the most common ad campaigns you can run on Facebook:
1. Brand Awareness: Ideal for businesses looking to increase brand awareness and reach new audiences.
2. Lead Generation: Collects user information (e.g., email addresses) to generate leads for your business.
3. Conversions: Intended to drive users to take a specific action, such as making a purchase or filling out a form.
4. Traffic: Designed to increase traffic to your website or landing page.
5. App installs: For businesses that want to promote their mobile apps and increase downloads.
6. Video Views: Focused on promoting video content and increasing views.
Benefits of Running Multiple Facebook Ad Campaigns
There are many different factors to consider when advertising on Facebook. You need to consider your target audience, what you want to accomplish with your ads, and how much money you’re willing to spend.
But even if you’ve identified all of these, you still have another decision to make: should you run just one Facebook ad campaign or multiple campaigns? Here are four reasons why you might want to consider running multiple Facebook ad campaigns:
1. Targeting different audiences
You can target different audiences for each ad campaign. This allows you to reach more people and also helps you to customize your campaigns specifically for each audience.
2. Test different messages
By running multiple campaigns, you will have the opportunity to evaluate the effectiveness of different messages. This will allow you to see which messages work better and help you find the right tone for your ads without affecting the rest of your campaign.
3. Experiment with different ad formats
You can also experiment with different ad formats such as image, video, rotational, etc. This will allow you to find the most effective ad formats and also help you understand which ones work best for your target audience. This will allow you to find the most effective ad formats and will also help you understand which formats are most suitable for your target audience.
4. Customize multiple products
If your business has multiple products, it’s best to create separate Facebook ad campaigns. This will allow you to target your audience more effectively.
How to Minimize the Risk of Getting Banned from Facebook Ads?
It’s important to understand why Facebook blocks you. Facebook ad accounts have an associated “ Risk Score” which reflects how much Facebook’s algorithms trust your account. Here are four tips to minimize your risk score:
1. Each campaign uses different interests, demographics and advertising creative.
2. Ad campaigns can only promote one product or service at a time.
3. Avoid all questions about payment.
Each Facebook Ads account can only post ads from one IP address to avoid being marked by Facebook’s security system. Facebook detects the IP address that the user is logged in with. If you want to post ads using multiple Facebook accounts, you can use a multi-IP browser, such as MuLogin, Linken sphere.
MuLogin Antidetect Browser allows users to create multiple browser profiles for different environments, each one independent and non-interfering with the other. Each profile can be customized to set independent and fixed proxy IPs, maintaining IP address stability and preventing IP address correlation between multiple accounts.
