Rakuten is one of the largest e-commerce companies in Japan. It has a large number of employees and a huge variety of products around the world. Nearly one-third of Japan’s online shoppers use Rakuten to buy almost everything, and the total global turnover is impressive.
I. Advantages of Rakuten platform
1. High market share:
Rakuten’s market share in Japan’s e-commerce market exceeds 25%, with a huge total sales volume, a large number of stores, and a platform membership that accounts for 70% of Japan’s total population, with a huge user base and consumer market.
2. Obvious advantages of being in the market:
(1) Professional e-commerce consultants: Professional e-commerce consultants are equipped for the resident merchants to provide all-round guidance and support.
(2) Big data support: According to Rakuten’s big data, it pushes the latest market trend information and marketing strategy recommendation, helping merchants to better grasp the market dynamics and formulate marketing strategies.
(3) Brand effect: Rakuten itself does not sell products, merchants do not have to worry about the competition of Rakuten’s own products, can better highlight their own brand.
3. High user loyalty:
Rakuten has a special point system that ensures that about 70% of its members use Rakuten services at least once a year, resulting in strong user stickiness and high repurchase rate.
4. Favorable business environment:
Rakuten’s business environment is favorable, providing a level playing field for merchants.
II, Rakuten Platform Joining Conditions
1. Experience and team requirements:
(1) More than one year e-commerce experience in Japanese market and provide relevant supporting information.
(2) There are operation talents or teams who know Japanese (can correspond by phone).
2. Product license requirement: The products to be sold need to obtain the relevant certificates for the Japanese market.
3. Payment requirement: When paying the fee for the first time, you need to use the bank account number of the main company applying for the store account to remit Japanese currency to Rakuten Japan, and pingpong collection is acceptable (store sales can only be paid back to the public account of the main company applying for the store).
4. Other requirements: Prepare a quotation for product liability insurance (no fee is required for the quotation).
In addition, you need to prepare some relevant information to open a store, such as corporate information report, foreign currency account number in the name of the company, pingpong account number in the name of the company, photos of the appearance of the building where the company’s office is located, photos of the company signboard, photos of the company’s internal office environment, photos of the products, photos of the appearance of the warehouse, photos of the internal inventory of the warehouse, a landline phone number where you can contact the company, and an email with the company’s domain name.
III. Rakuten Seller Notes:
When cross-border e-commerce sellers want to operate multiple cross-border e-commerce platforms as well as multiple store accounts, or even when marketing on social platforms (Facebook, Instagram, tiktok, YouTube), etc., account association or account blocking is a concern.
In order to solve the problems of account association and account blocking, MuLogin Fingerprint Browser has become one of the essential tools for cross-border sellers, MuLogin can create unlimited virtual browser environments, each of which is unique and contains different device fingerprints and proxy network information, so that each account looks like it is accessing the Internet from multiple different devices to prevent account association.
MuLogin supports the creation of accounts on global websites and equips each account with an independent and stable browser environment with simulated different operating systems, devices, browser types, UA, time zones, etc., customized fonts, plug-ins and other fingerprints, so that each account is recognized by the website as an independent user.